How to Pick a Business Name


Finally giving a name to your new business can be one of the most important things you have to do as an entrepreneur. It may seem trivial, but it can actually make or break your business! Your business name can give a good or bad impression on your customers, and the choice rests upon your shoulders.

This task can truly be daunting. Startup founders, professionals, experts  and entrepreneurs themselves have shared how difficult it is to pick a business name.  But don’t  be too afraid! You won’t get anywhere if you don’t try. And best of all, we’re here to help you out! We list down some of the top tips you can utilize on how to pick a business name!

Top Tips for Choosing a Business Name

How to Pick a Business Name

To help out with your search for the perfect name for your business, read the tips we share below!

  1. Be original.

They say imitation is the highest form of flattery, but no one really likes copy cats. This is especially true for businesses! You cannot go around plagiarizing or taking a name someone else already took. This seems simple enough, but you can even end up with a lawsuit if you aren’t careful enough! Some names already have trademarks and the like.

This is your opportunity to showcase your business, so get creative! Don’t choose a name that’s recycled. A good brand starts with a good name, and you can’t achieve that if you copy someone else! Be original and get creative with your business name.

  1. Don’t make it hard to pronounce.

Business owners and marketing professionals know that one of the most effective marketing strategies is word-of-mouth marketing. People talk about your brand and share their good (or bad) experiences with your company to family and friends. But this is hard to achieve on its own, more so if you have a business name that’s difficult to pronounce!

Foreign words can look attractive; they can even be useful for a company’s branding (see Haagen-Dazs). But they are mostly exceptions to the rule. Don’t make it too hard for your customers to talk about your business name!

Additionally, you should also consider your brand name’s spelling. Again, don’t give your market a hard time in sharing your business name! Make it simple for them to spread the word about your brand.

  1. Keep it simple yet unforgettable.

Google. Facebook. Uber. What do these companies have in common? Yes, they’re three of the most successful tech startups of our generation. They also have some of the most recognizable brand names in the world. Everyone knows Google, Facebook, and Uber. Other things in common? Their business names are all simple but memorable.

Many entrepreneurs think that you have to sacrifice creativity and memorability when you choose a simple name. But they couldn’t be more wrong! Most successful companies can disprove this claim. You don’t have to box yourself in just to keep your name simple. You can get creative!

If you want to make your business name short and simple, keep it to around two syllables max. This will make your brand name easier to remember for your target market!

Pick Your Business Name and Make It Work

So while you’re thinking about your final business name, keep our tips in mind! These will help you pick a name that will be memorable for your customers and can benefit your business.



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