Your business’s web design is one of the most crucial components of your website. In fact, for many, it can make or break your business. Some customers are turned off at poorly designed websites. However, hiring a full-time web designer can get extremely expensive, and it can actually be pretty difficult to find some good ones within your work area.

This is why more and more professionals and enterprises are looking into outsourcing web design. But first, we need to be clear about the definitions of web design and outsourcing.

What is Outsourcing?

Simply put, outsourcing is hiring an offshore, already-trained professional to do specific tasks for you. These outsourced professionals are just about anyone who doesn’t work for your company. You might initially think of it as “bad,” but actually, it’s more common than you think. You outsource every time you hire cleaners, and the like!

Outsourcing can also be one of the most cost-effective strategies that you can do in the long run, as you get to save money on HR trainings, and the like. Additionally, with outsourced professionals, you can finally focus on the jobs yo have to do and the tasks you’re good at. This makes for a more  efficient enterprise!

What is Web Design?

Many confuse web design with web development, so we need to clarify this first so that you can find good, outsourced web designers.

Web Design is the overall look and feel of your website. Web designers are responsible for choosing fonts, layouts, graphics, and navigation of your site. Web developers, on the other hand, write codes to implement the website look that the web designers propose.

How Do I Outsource Web Design?

Now that you know the very basics of outsourcing and the definition of web design, we need to look into how you can outsource your web designers.

1. Hire a design firm. There are actually a lot of emerging design companies today. With design companies, you pitch your business vision and ideas to them, and they’ll try to make it happen. The plus side to hiring a design firm is that most of them already have web developers too, so you can hit two birds with one stone.

1. Look at online portfolios. There are actually tons of portfolios of web designers that you can find online! One of them is Behance, where most designers upload their work. You can search for projects that you like, and contact the web designers if they can offer outsourced web design services.

1. Go for freelance sites. There are literally thousands of web and graphic designers that you can find on online freelance sites, such as Freelancer, Upwork, Fiverr, People Per Hour, and many more. Just post a job, be specific with the details of the job (and pay!), and make sure that you screen your applicants thoroughly. If the website offers reviews and ratings for freelancers, don’t skip those and read the reviews! Reviews can help you in making your final decision in hiring a web designer.

The Low Down

Now that you’ve got ideas on how you can outsource web design, what are you waiting for? Start focusing in tasks that you’re good at, and delegate web design to good, outsourced web designers!